KSB held its largest-ever Sales Partner Conference in Yixing, Jiangsu Province, on April 2, 2025.  The conference brought together industry leaders from across China's pump and valve sectors to chart a course for future growth.  The record-breaking attendance of distributors underscored KSB's strong brand appeal and industry influence.

Leadership Insights: A Gathering of Experts to Shape the Future

The conference opened with remarks from Mr. Ralf Kannefass, CSO of the KSB Group, who reiterated the strategic importance of the Chinese market and KSB's sales partners to the Group.

A high-level leadership forum followed, featuring Mr. He Jun, Executive President of KSB Asia North, in a deep-dive discussion with several KSB Group Global Business Unit Presidents: Mr. Bernd Hoffmann (Global Petrochemical and Chemical), Mr. Christian Haag (Global General Industry), Mr. Thomas Pabst (Global Energy), Mr. Michael Schneider (Global Water), and Mr. Andreas Laschke (Global Valves).  This panel provided a global perspective on industry trends, offering guidance to sales partners.

Ecosystem Launch: Digital Empowerment for a New Journey

Mr. He Jun personally unveiled the "KSB Sales Partner Ecological System (SPECS)," a powerful digital platform developed by KSB to support its sales partners. He demonstrated the system's numerous integrated features, capturing the attention of the attendees.  SPECS, accessible via mobile devices, is designed to significantly enhance the efficiency and collaboration capabilities of sales partners, demonstrating KSB's commitment to driving industry transformation through digital technology.

Strategic Decoding: Empowering Partners for Shared Success

Clear Channel Strategy: Mr. Frank Zhu, General Manager of Shanghai KSB Pump Co., Ltd., provided a comprehensive review of the 2024 channel performance and outlined the strategic direction for channel development in 2025, clarifying the path for KSB and its partners to move forward together.

Robust Financial Support: Mr. Kevin Dong, CFO of KSB Asia North, detailed KSB's financial support policies for sales partners, providing a strong financial foundation for deeper collaboration and business expansion.

Precise Market Outlook: Ms. Joyce Teng, HR Director and Marketing Director of KSB Asia North, reviewed KSB Shanghai's marketing efforts in 2024 and shared insights and forecasts for 2025 and beyond, helping partners accurately grasp market trends and gain a competitive edge.

Service Excellence for Value Enhancement: Mr. Zhang Yong, Director of KSB SupremeServ of KSB Asia North and General Manager of KSB Tianjin, emphasized the critical value of superior service in today's competitive market and introduced KSB's latest SupremeServ system, designed to help partners improve customer satisfaction.

Digital Pioneer, Leading the Future: Dr. Dai Linsha, Chief Data Scientist of KSB Shanghai, showcased KSB's latest digital achievements, including "Ki-Pump Sentinel," highlighting KSB's leadership in digital transformation and its commitment to empowering the industry with digital technology.

Focused Discussions: In-Depth Analysis and Comprehensive Breakdown

The afternoon session featured five specialized breakout tracks (Water, General Industry & Building Services, Energy, Petrochemical & Chemical, and Service Excellence). KSB frontline business personnel engaged in in-depth discussions with sales partners on key topics such as quotation system optimization and analysis of differences in localized products, addressing specific pain points in each sector and providing effective solutions for practical operations.

At the exhibition area outside the conference hall, KSB technical personnel provided detailed demonstrations and introductions of KSB's flagship products and latest digital achievements, allowing sales partners to deepen their understanding of KSB's technical DNA and strengthening the connection between the technical and business sides.

Compliance Assurance: Sustainable Growth and Shared Progress

KSB places a high priority on compliance. Ms. Cui Linan, Internal Audit and Local Compliance Officer of Asia North, and Ms. Sherry Wang, Legal Manager of Asia North, provided detailed explanations of relevant KSB policies and regulations, reinforcing the compliance awareness of KSB's sales partners and safeguarding the company's stable operations.

Recognition of Excellence: Celebrating Achievements and Inspiring Future Success

Mr. Frank Zhu provided a comprehensive summary of the conference, highly commending its achievements and outlining clear directions for future action. Mr. Ralf Kannefass, Mr. He Jun, Mr. Frank Zhu, and Mr. Jiang Ping, Managing Director of KSB Valves Changzhou, together kicked off the spectacular gala dinner.

During the gala dinner, KSB honored outstanding sales partners for their exceptional performance over the past year. Long-term contribution awards, ranging from five to twenty years, were also presented to recognize partners who have maintained long-standing collaborations with KSB, thanking them for their trust and support. This not only acknowledged their hard work but also served as an encouragement for continued collaboration and future success.

This conference was not only an industry event but also a milestone in building consensus, deepening cooperation, and planning for shared growth. KSB will continue to work hand-in-hand with its sales partners, leading the industry with superior products, professional services, and continuous innovation to create a better future.
 

Last year's roadshow achieved impressive results across China:
- Total distance covered: 13,794 kilometers
- Cities visited: 13 key urban centers
- Customer engagement: Over 900 industry partners

Each stop showcased KSB's excellent products, cutting-edge technology, and high-quality professional services, strengthening connections with partners nationwide.

New Features for 2025

Enhanced Hardware Experience

The 2025 roadshow features a significantly larger mobile exhibition space, functioning as a true "mobile technology fortress." The weather-resistant design ensures uninterrupted demonstrations regardless of conditions.

Interior details incorporate clever pipeline-shaped elements connecting various display areas, symbolizing KSB's expertise in fluid transport. Green elements throughout highlight the company's commitment to sustainable development.

A new digital interactive zone creates an immersive presentation space where visitors can experience KSB's self-developed digital solutions and participate in engaging activities with prizes.

Strengthened Partnerships

KSB continues to believe that talent drives enterprise development. In 2025, the roadshow will deepen industry-education integration with local academies, injecting new vitality into Chinese manufacturing.
 

The new tour will cover more locations to maximize industry exchange and cooperation opportunities, connecting with partners across the country.

Looking Forward

The KSB Roadshow represents more than a mobile industrial showcase—it demonstrates the company's commitment to customer proximity, market service, and industry advancement.
 

Visitors will experience cutting-edge pump and valve technology, digital products, and sustainable development solutions that inspire innovation and promote deeper integration of industry, academia, and research.

The 2025 KSB Roadshow promises a more impressive and in-depth experience under the theme "Solutions Within Reach."

Driven by China's "dual carbon" strategy and the push for green industrial transformation, the "2025 Conference on Technological Innovation and Application in Water Treatment for Key Industrial Sectors" was held in Zhangzhou, Fujian, from March 20-22, 2025.

Decoding New Trends in Industrial Water Treatment

This conference, a leading event focused on green and intelligent innovation in water treatment, was jointly organized by authoritative institutions including the Industrial Water Treatment Committee of the Chemical Industry and Engineering Society of China. Centered around "Empowering New Quality Productive Forces," it addressed challenges in water conservation, pollution reduction, energy efficiency, and performance enhancement in sectors like steel, petrochemicals, and new energy.

With three specialized seminars and over 30 technical reports, the conference presented a comprehensive matrix of solutions, spanning traditional industrial upgrades and emerging sector breakthroughs. It attracted numerous experts and scholars from universities, research institutes, and industrial enterprises.

From Individual Breakthroughs to Systemic Empowerment

Shanghai KSB Pump Co., Ltd., a model joint venture between KSB Group and Shanghai Electric Group, and KSB's core intelligent manufacturing base in China, has been deeply rooted in the Chinese market for nearly three decades. Combining German precision engineering with localized innovation, KSB Shanghai has become a leader in China's pump industry. Its products and services are widely used in general industry, power generation, petrochemicals, municipal water, building services, and wastewater treatment.

KSB not only manufactures high-quality pumps but also provides intelligent solutions covering the entire water treatment process. Ms. Cai Ying, Business Development Manager at KSB Shanghai, delivered a keynote speech titled "Efficient and Reliable Application of Pumps in Industrial Water Treatment under the Dual Carbon Context" at the 2025 Water Treatment Technology Seminar for the Energy and Chemical Industry on the afternoon of March 21.

KSB: Intelligent Manufacturing for Superior Water Systems

In her presentation, Ms. Cai, a seasoned expert in water treatment for general industry, showcased KSB's tailored, high-efficiency pump configurations for industrial water treatment systems. From raw water intake and pre-treatment to advanced treatment and wastewater reuse, KSB pumps, with their superior performance, intelligent control, and lean management, ensure efficient water conveyance, recycling, and compliant discharge. This helps industrial enterprises build green, low-carbon, and sustainable water cycles.

Cutting-Edge Technology Leads Green and Intelligent Innovation

Ms. Cai emphasized that pumps, as the "heart" of industrial water treatment systems, directly impact the system's efficiency, energy consumption, and stability. KSB Shanghai, through scientific selection, optimal configuration, and efficient operation and maintenance, creates pump solutions tailored to various industrial scenarios, ensuring the efficient and stable operation of the entire system across all stages.

In demanding applications like water treatment in the energy and chemical industries, wastewater treatment in the new energy sector, and ultrapure water production and wastewater treatment in the electronics industry, KSB's pump configurations significantly reduce energy consumption and enhance system reliability, providing robust support for green production.

Collaborating for a "Green" Future of Intelligent Manufacturing

KSB's presence in Zhangzhou showcased not only its outstanding products for industrial water treatment, such as MultiTec, Etanorm, and Movitec, and its advanced solutions, but also its deep insights into industry trends.

Driven by the "dual carbon" goals, industrial water treatment is rapidly evolving towards intelligence and sustainability. KSB will continue to leverage innovation as its engine, deepen its technological research and development, and provide industrial enterprises with more efficient and reliable water resource management support, collaborating with industry partners to create a new blueprint for green intelligent manufacturing.